Innovators, inventors, and facilitators -- Stalking the breakthrough: we begin our journeys -- JVC and the VCR miracle: "you should be very polite and gentle" -- 3M's little yellow note pads: "never mind. I'll do it myself." -- ChemLawn: Dick Duke's lonely battle -- Tagamet: repairing ulcers without surgery -- Walkman: from "dumb product" to the headphone culture -- "Problems! we've got to have problems!" -- The microwave oven: " 'this black magic!" -- Toyota: the supermarket for cars -- A teacher of competitive response -- Nautilus: the unfinished breakthrough -- Dreams deferred -- Federal Express: the knights on the last white horse -- The message for managers
"How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, Inc."